POC Beauty: A Skincare and Makeup Brand Elevating Lip Care Routines
- Joanne
- 4 days ago
- 4 min read
When it comes to self-care, lips are often the last thing on the beauty radar. But POC Beauty is here to change that narrative.
This Australian brand is redefining inclusive, conscious beauty with products that celebrate and care for melanin-rich skin. Every formulation is thoughtfully designed to address pigmentation, hydration, and overall lip health, turning a simple beauty habit into a ritual of self-love.
Founded by Deepa Mani, a performing and teaching artist with two technology degrees and years of corporate experience, POC Beauty was born backstage — literally. Deepa’s life is a unique blend of creativity, discipline, and corporate precision. While teaching and performing Indian classical dance, she noticed a common thread: many people were unsure of what products to use, how to use them, or even why self-care mattered.
That observation sparked the idea for POC Beauty — a brand that merges cultural identity, scientific skincare, and conscious beauty for diverse skin tones.
In 2018, Deepa left her corporate career to start her Indian classical dance school, aiming to instill cultural pride in both the young and the wise. Her experiences backstage exposed her to another need: products that genuinely care for diverse skin.
“POC Beauty was born from the realisation that I could help address this gap, creating products that truly care for diverse skin while empowering people to embrace their natural beauty,” she says.
Starting Small, Starting Right
POC Beauty’s first two products — the Lip Scrub and Lip Mask — may seem modest in size, but they are packed with purpose. Deepa’s choice to focus on lips makes perfect sense: the lips are often overlooked despite being one of the most expressive parts of the face. On average, a woman consumes nearly 4–5 kilograms of lipstick in her lifetime.
With that much product on our lips, it’s clear they deserve a little more attention.
These two products form the foundation of a simple but effective lip care routine, combining gentle exfoliation and deep nourishment to leave lips soft, smooth, and healthy.
Step 1: The Lip Scrub
The Lip Scrub is designed to gently remove dry, flaky skin while nourishing lips from the inside out. It combines natural exfoliants like coconut shell powder and brown sugar with hydrating butters — mango seed and shea — for a luxurious texture that buffs without irritation. Papaya enzymes and beet extract brighten lips and encourage a healthy, natural glow.
This scrub transforms a simple, everyday habit into a moment of mindfulness. It’s award-winning too, recognised as a 2025 Clean + Conscious Awards Finalist for its thoughtful, plastic-free formulation. Using it feels like giving your lips the attention they truly deserve, preparing them perfectly for hydration and repair.
Step 2: The Lip Mask
After exfoliating, it’s time to treat your lips to the Lip Mask. This rich, overnight mask is crafted to hydrate, repair, and restore the delicate lip area.
Key ingredients include:
Beetroot Extract – Draws in moisture while soothing and softening.
Shea & Mango Seed Butter – Provides deep nourishment, leaving lips supple and plump.
Turmeric & Liquorice Root Extract – Reduces pigmentation, calms inflammation, and promotes even tone.
Papaya & Pumpkin Ferment – Gently exfoliates and supports skin renewal.
Calendula & Chamomile Extract – Soothes and protects sensitive lips.
Almond & Castor Seed Oil – Locks in hydration and strengthens the lip barrier.
This mask is more than just hydration — it’s restorative self-care. Applying it nightly after the scrub turns your lip care into a mini ritual, leaving lips healthy, soft, and radiant by morning.
The Perfect Lip Care Routine
For best results, POC Beauty recommends a simple two-step routine:
Exfoliate with the Lip Scrub – 1–2 times per week. Massage gently to remove dead skin and smooth the surface.
Follow with the Lip Mask – Apply generously at night to lock in moisture and repair overnight. Wake up with soft, nourished, and healthy lips ready for your daily beauty rituals.
This routine is particularly thoughtful for melanin-rich skin, which may be prone to pigmentation and requires extra hydration and care. This is helpful for all skin tones but has been formulated to be melanin skin friendly.
Beauty With Meaning
POC Beauty (Proud Of Colour Beauty) is more than just a lip care brand — it’s a movement.
POC Beauty is a microbiome-safe skincare and cosmetics brand that blends clean science with cultural authenticity.
Every formulation is developed to be gentle on the skin barrier and supportive of the microbiome, rather than stripping or irritating it.
As Australia’s first microbiome-supported, melanin-friendly beauty brand, POC Beauty prioritises ingredients and textures that work in harmony with deeper skin tones — addressing concerns like dryness, pigmentation, and sensitivity without compromising long-term skin health.
The result is beauty that not only looks good, but actively nourishes and protects the skin beneath.
Every product is created to celebrate diversity, respect melanin-rich skin, and encourage intentional self-care. From the first scrub to the overnight mask, the experience reminds you to slow down, take a moment for yourself, and treat your lips with the attention they deserve.
It’s clean, conscious, and inclusive beauty — thoughtful, effective, and luxurious without ever compromising skin health.
(This feature is part of a paid collaboration with POC Beauty. All opinions reflect genuine commentary and the Beauty Buzz perspective.)
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