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Glow Mama: Your Guide to Pregnancy Skincare with Aussie Indie Brands


Collage of pregnancy skincare and pregnant women and products

Hey, mama-to-be! Pregnancy is an exciting journey, but let’s be real—your skin might be having its own adventure, too. Hormonal changes can bring on everything from that sought-after “pregnancy glow” to less fun things like dryness, sensitivity, or breakouts.


So, what’s the secret to keeping your skin happy and radiant while keeping baby safe?


The answer: clean, gentle, and effective skincare from some of the best indie Australian brands.


Why Your Skincare Routine Needs a Pregnancy Makeover


During pregnancy, some common skincare ingredients like retinoids and high concentrations of salicylic acid are best avoided. Instead, you’ll want to focus on nourishing, pregnancy-safe alternatives that soothe, hydrate, and protect.


Thankfully, Aussie indie brands are stepping up with clean beauty options that tick all the boxes.


Indie Aussie Brands We’re Loving


Suji Skin



Known for their vegan and cruelty-free formulations, Suji Skin’s gentle approach to skincare makes it a perfect choice for expecting mums.


Their Gentle Glow Cleanser is sulfate-free, so it won’t strip your skin of its natural oils (a lifesaver for dryness).


Pair it with their Hydrating Serum, packed with hyaluronic acid, to keep your skin plump and glowing.


Why It’s Bump-Friendly: Free from sulfates, parabens, and synthetic fragrances—plus it’s Aussie-made! Check out their full range here.


Stray Willow



Stray Willow is all about self-care moments, and we’re obsessed with their Body & Bath Oil.


Infused with with vitamins and essential fatty acids to improve skins appearance while encapsulating your senses with a floral blend of essential oils.


Bonus: it smells amazing but uses only natural fragrances, making it totally pregnancy-safe.


Why It’s Bump-Friendly: No nasties, just nourishing ingredients your skin will drink up. Find out more here.


Go-To Skincare



Zoe Foster Blake’s Go-To Skincare is a cult-fave for a reason. Their Face Hero Oil is a nourishing blend of plant-based oils that calm redness and lock in hydration—ideal for skin that’s suddenly feeling sensitive.


Why It’s Bump-Friendly: It’s dermatologist-tested and free from harsh chemicals. Shop the collection here.


DIY Tips to Elevate Your Pregnancy Skincare Routine


While these indie brands have you covered, here are a few extra tips to maximize your glow:


  • Stay Hydrated: Your skin reflects what’s happening inside, so drink up, mama!


  • Sunscreen is Your BFF: Protect that pregnancy glow with a broad-spectrum SPF.


  • Go Minimal: Stick to simple, soothing products to avoid overloading your skin.


  • Get Your Zzzs: Beauty sleep isn’t just a saying—your skin needs rest, too!


Why Choose Aussie Pregnancy Skincare Brands?


Australian indie brands are known for their focus on natural, high-quality ingredients and sustainable practices. By choosing local, you’re not only supporting your skin but also supporting homegrown businesses that prioritize ethical beauty.


The Takeaway


Pregnancy is a time to celebrate and nurture yourself, and that includes your skin! With clean, effective products from indie Aussie brands like Suji Skin, Stray Willow, and Go-To Skincare, you can feel confident that you’re giving your skin (and your baby!) the best care possible.


Ready to glow through all three trimesters? Let’s do this, mama!

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